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Sparrow.vote

Closing the Voter Gap

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Our Mission

Empowering the Marginalized

Our mission is to ensure every voice is heard and every vote counts. Sparrow was built to combat voter suppression and enhance political representation for marginalized communities. By simplifying voter outreach, we empower campaigns to connect directly with voters, especially those in insular minority groups, regardless of race, language, or socioeconomic status.

We envision a more inclusive and equitable political landscape where grassroots campaigns can access the tools they need to reach voters effectively and win.

The Problem

The Growing Turnout Divide

Political campaigns often overlook underrepresented communities, allocating fewer resources to Get Out The Vote (GOTV) efforts targeting voters of color. This neglect not only perpetuates disparities in voter participation but also silences the voices of those who are most impacted by policy decisions.

A 2021 Pew Research Center study revealed that Hispanic and Asian voters were contacted significantly less often than White voters during the 2020 election. Additionally, the Brennan Center for Justice highlights a growing racial turnout gap between White and non-White voters, driven by restrictive voting laws and insufficient outreach.

Without adequate voter engagement strategies:

  • Communities of Color Are Left Behind: Limited resources and outreach efforts lead to reduced political representation for marginalized groups.
  • Grassroots Campaigns Struggle: Smaller, local campaigns often lack the tools to effectively connect with voters in underrepresented communities.
  • Democracy Suffers: The growing racial turnout gap undermines the democratic process, leaving critical voices unheard and perpetuating systemic inequities.

These systemic barriers demand innovative solutions to ensure equitable voter participation and representation.

Our Solution

Sparrow is transforming how political campaigns engage with underrepresented communities. We empower Democratic campaigns—particularly those with limited resources—to reach voters of color and amplify marginalized voices through an innovative, self-serve platform.

Here's how Sparrow solves the problem:

  1. Accessible and Affordable Technology: Our fully self-serve platform eliminates the need for costly representatives or complex tools. Campaigns can record a voice memo, upload voter data, and start connecting with voters directly—quickly and affordably.
  2. Focusing on Equity: Designed to close the racial turnout gap, Sparrow enables campaigns to reach hard-to-contact voters in insular communities. Our tools have already proven effective in connecting with minority groups, such as Bengali-speaking voters during Sandy Nurse's NYC Council race.
  3. Scalable Impact: Whether it's a grassroots campaign or a larger down-ballot effort, Sparrow equips candidates with the tools to drive voter turnout and ensure every voice is heard. We've powered hundreds of thousands of calls to date, with the capacity to scale to millions per month.
  4. Empowering Representation: By simplifying voter outreach, we help campaigns allocate resources to Get Out The Vote (GOTV) efforts that focus on historically underrepresented groups, ensuring a more inclusive democratic process.

Sparrow is not just a tool—it's a movement to level the playing field for campaigns and communities alike. Together, we can break barriers, increase voter participation, and ensure that every vote truly matters.

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Winning with Sparrow

In 2021, Sandy Nurse faced a tough challenge in her first NYC Council race. With a city-imposed spending cap of $90,000, her campaign had limited resources to reach voters effectively, especially in the diverse and multilingual communities of her district.

That's where Sparrow made the difference.

Using Sparrow's self-serve platform, Sandy's campaign was able to:

  • Reach Bengali-Speaking Voters: The team recorded voice memos in Bengali and uploaded a targeted voter universe of phone numbers, allowing them to directly connect with this often-overlooked community.
  • Maximize Limited Resources: Sparrow's affordable, easy-to-use platform enabled the campaign to prioritize outreach to underrepresented voters while staying within budget.
  • Secure Victory: This targeted approach helped Sandy win her election and later her re-election, proving the power of effective voter outreach in diverse communities.

Sparrow was more than just a tool—it was a game-changer. By enabling Sandy's team to connect directly with marginalized voters, Sparrow ensured these voices were heard, contributing to her success at the polls.

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